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The Problem

You didn't start this company to run a sales floor.

You hired good people. They interviewed well. They'd sold before. They seemed hungry.

Three months in, the story looks different. Deals stall in “still evaluating.” Every rep pitches the product a different way. Your forecast is a guess wearing a spreadsheet.

Somewhere along the way, you became the de facto Head of Sales — coaching by instinct, hoping next quarter looks better than this one.

It doesn't feel like a hiring problem. It's a process problem — and here's the data most founders never see.
of SaaS sales reps missed quota in Q2 2025 — average attainment across the industry was just 42.69%. Source: RepVue, Q2 2025 Cloud Sales Index · ~47,000 reps, 246 companies
57%
average B2B win rate in 2025, down from 29% the year before. Top performers are still closing 30%+. Source: Ebsta x Pavilion, 2025 GTM Benchmarks Report
~20%
what it actually costs to replace one sales rep today — hiring, training, and lost productivity included. Source: DePaul University Center for Sales Leadership, inflation-adjusted
$150K
for an average new rep to become a top performer, with no formal onboarding process. Source: RAIN Group
15 mo
average annual voluntary turnover among sales reps — many leave before they were given a real shot. Source: Compensation Resources Inc. (CRI)
15.9%
The Pivot Stat
+11% quota attainment · +25% win rate · −26% churn

for teams with a documented, actively-refined sales process — versus teams without one.

Source: Korn Ferry, 2024 Sales Maturity Survey
The Fix

The PITCH Method

A 5-step system that gives you the sales process, pitch, training, and coaching of a senior sales hire — without the senior sales hire price tag. Run in this order, because each step depends on the one before it.

STEP 1
P

Process

Map your real sales process — ICP, qualification, and stages — from your live pipeline, not a generic template.

STEP 2
I

Insight

Rebuild the pitch around insight, not features, so prospects feel real urgency to act.

STEP 3
T

Train

Live rollout training with your team, installed in real sessions, not left in a shared drive.

STEP 4
C

Coach

Role-play real objections until your reps can run it under pressure, not just in theory.

STEP 5
H

Hold

A weekly deal-review cadence that tracks conversion against baseline, so it sticks after the engagement ends.

What's actually included

01
Sales process documentation — ICP, qualification criteria, defined stages, and a deal-review cadence, written from your own deals.
02
Sales deck rebuild — the actual deck and talk track your reps use live, restructured around insight-led selling.
03
Live training delivery — I personally run the rollout with your team, not a PDF nobody opens again.
04
Role-play & live coaching — real objections, real deals, real feedback until the new pitch is second nature.
The Guarantee

Double your sales conversion — or I keep coaching your team for free until you do.

Applies once your team completes training and follows the process. Full terms confirmed before we start.

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Why Listen To Me

I've built this exact system before — with the numbers to prove it.

19 years leading enterprise cybersecurity sales across ANZ — including closing multi-million dollar deals building C-suite security relationships across Westpac, CBA, NAB, Woolworths, Qantas and Macquarie Group. I have been a Head of Sales at an ASX-listed financial services firm, where I rebuilt the entire commercial organisation, sales process, and coaching cadence from zero.

200%
YoY revenue growth, in an ASX listed company
878%
Average deal-size growth
28
Largest sales team built
You have done in 6 months what no one has been able to do in 3 years.Shekila Ramalingam, Global Head of Sales, Firstwave Cloud Technology

Next Step

If your team is part of the 57%, it's fixable.

Book your call and I'll tell you exactly where your process is leaking deals — whether we end up working together or not.

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Proof, Not Promises

Three engagements. Three different problems. One repeatable process.

Case Study 01

Priority Networking

Sales process & go-to-market overhaul

863% YoY growth in new business sales
The Problem

Little new business to show for the previous year — sales effort was spread thin with no clear view of where to focus it.

What We Did

Redefined their Ideal Customer Profile and USP, then rebuilt the pitch deck, offer, and sales process around it.

The Result

863% YoY growth in new business — including the largest deal in the company's history.

$800KClosed with Count Adelaide
$900KLate-stage with Hunter Financial

Case Study 02

Knowledge Shop

Repositioning & ICP redesign

15→65% Demo-to-close, in 2.5 months
The Problem

Positioned as a technical helpdesk for accountants, targeting the broad "accountant" market. Conversion sat at 15%.

What We Did

Narrowed the ICP to Managing Principals, enriched their database to target that buyer, and repositioned the business as CPD Unlimited — a platform for billable hours.

The Result

Demo-to-close conversion rose from 15% to 65% in 2.5 months.

65%Demo-to-close, up from 15%
+$850KAdditional revenue in only 2.5 months

Case Study 03

Count Limited

ASX-listed · Sales process build & rep training

200% YoY growth in new business revenue
The Problem

Needed a sales process every rep could run consistently — not results that depended on which rep was good that quarter.

What We Did

Built the sales process from scratch, ran a 30-day program training reps daily on discovery, pitch, and objection handling, then held it with daily coaching and weekly pipeline reviews.

The Result

200% YoY growth in new business sales revenue in one financial year, with win rate climbing alongside it.

200%YoY new business revenue growth
50%Win rate, up from where they started
“

Direct from an ASX-listed executive

Thank you for the huge contribution you have made to the business, changing how we operate and how we think. I have loved working with you and the energy and enthusiasm you have brought to everything you do. It's been fun.

Doug McBirnie Group Executive, Services — Count Limited (ASX-listed)
Oscar Chavez · Enterprise Sales Leadership, ANZ oscar@oscar-chavez.com · 0403 360 364 · linkedin.com/in/theoscarchavez
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Client Spotlight

Hear it straight from the people I've worked with

The Track Record

2 decades of enterprise sales experience, bringing on these logos

Featured In

Th work has made a few headlines along the way

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