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The Problem

You didn't start this company to run a sales floor.

You hired good people. They interviewed well. They'd sold before. They seemed hungry.

Three months in, the story looks different. Deals stall in “still evaluating.” Every rep pitches the product a different way. Your forecast is a guess wearing a spreadsheet.

Somewhere along the way, you became the de facto Head of Sales — coaching by instinct, hoping next quarter looks better than this one.

It doesn't feel like a hiring problem. It's a process problem — and here's the data most founders never see.
of SaaS sales reps missed quota in Q2 2025 — average attainment across the industry was just 42.69%. Source: RepVue, Q2 2025 Cloud Sales Index · ~47,000 reps, 246 companies
57%
average B2B win rate in 2025, down from 29% the year before. Top performers are still closing 30%+. Source: Ebsta x Pavilion, 2025 GTM Benchmarks Report
~20%
what it actually costs to replace one sales rep today — hiring, training, and lost productivity included. Source: DePaul University Center for Sales Leadership, inflation-adjusted
$150K
for an average new rep to become a top performer, with no formal onboarding process. Source: RAIN Group
15 mo
average annual voluntary turnover among sales reps — many leave before they were given a real shot. Source: Compensation Resources Inc. (CRI)
15.9%
The Pivot Stat
+11% quota attainment · +25% win rate · −26% churn

for teams with a documented, actively-refined sales process — versus teams without one.

Source: Korn Ferry, 2024 Sales Maturity Survey
The Fix

The PITCH Method

A 5-step system that gives you the sales process, pitch, training, and coaching of a senior sales hire — without the senior sales hire price tag. Run in this order, because each step depends on the one before it.

STEP 1
P

Process

Map your real sales process — ICP, qualification, and stages — from your live pipeline, not a generic template.

STEP 2
I

Insight

Rebuild the pitch around insight, not features, so prospects feel real urgency to act.

STEP 3
T

Train

Live rollout training with your team, installed in real sessions, not left in a shared drive.

STEP 4
C

Coach

Role-play real objections until your reps can run it under pressure, not just in theory.

STEP 5
H

Hold

A weekly deal-review cadence that tracks conversion against baseline, so it sticks after the engagement ends.

What's actually included

01
Sales process documentation — ICP, qualification criteria, defined stages, and a deal-review cadence, written from your own deals.
02
Sales deck rebuild — the actual deck and talk track your reps use live, restructured around insight-led selling.
03
Live training delivery — I personally run the rollout with your team, not a PDF nobody opens again.
04
Role-play & live coaching — real objections, real deals, real feedback until the new pitch is second nature.
The Guarantee

Double your sales conversion — or I keep coaching your team for free until you do.

Applies once your team completes training and follows the process. Full terms confirmed before we start.

Why Listen To Me

I've built this exact system before — with the numbers to prove it.

19 years leading enterprise cybersecurity sales across ANZ — including closing multi-million dollar deals building C-suite security relationships across Westpac, CBA, NAB, Woolworths, Qantas and Macquarie Group. I have been a Head of Sales at an ASX-listed financial services firm, where I rebuilt the entire commercial organisation, sales process, and coaching cadence from zero.

200%
YoY revenue growth, in an ASX listed company
878%
Average deal-size growth
28
Largest sales team built
You have done in 6 months what no one has been able to do in 3 years.Shekila Ramalingam, Global Head of Sales, Firstwave Cloud Technology

Next Step

If your team is part of the 57%, it's fixable.

Get your free conversion leakage report. I'll tell you exactly where your process is leaking deals — whether we end up working together or not.

Book Your Call
Oscar Chavez · Enterprise Sales Leadership, ANZ oscar@oscar-chavez.com · 0403 360 364 · linkedin.com/in/theoscarchavez